台北最雋永的味道
台北城,真的不缺一家咖啡館;
但在處處飄散咖啡香的台北,
不能不提到明星咖啡館。

明星咖啡館 官方網站建置

1/專案背景

台北城,真的不缺一家咖啡館;但在處處飄散咖啡香的台北,不能不提明星咖啡館。明星咖啡館在台北武昌街飄香超過一甲子,是台灣近代文學的重要地標,也是許多老台北人舌尖上無可取代的美食滋味。齊力整合行銷為這樣一家充滿 “老派台北”文化氛圍的咖啡館建置全新的形象網站,我們希望透過攝影與文字,重新紀錄與訴說屬於明星咖啡館的故事,與消費者共同回味這段“老派台北的美味時光”。

  • 明星咖啡館 官方網站建置
明星咖啡館 官方網站建置

2/視覺設計

網站標題字型設計

3/重點特色

線上數位藝廊建置


4/重點特色

人物採訪&文案撰寫

明星的誕生,五〇年代神秘而輝煌的象徵

一杯飄香世紀的明星咖啡,蘊藏了多少迷人的故事?故事的起點是1917年遠在俄羅斯的十月革命。這年俄共推翻沙皇政府,皇家侍衛隊的一員喬治.艾斯尼南逃哈爾濱,輾轉來到上海,1922年和同鄉布爾林.洛維奇在霞飛路開了明星咖啡館;上海淪陷後,顛沛流離又來到了台灣。

西元1949年,一個十八歲的建中畢業生簡錦錐與喬治.艾斯尼南在內的六位俄羅斯人,在台北武昌街開啟了明星一甲子的璀璨歲月。「明星」取自於「ASTORIA」俄語中「宇宙」之意,代表了星海中最美麗的那顆星。

從百年前的北國來到二十一世紀的南國,明星咖啡館承襲俄國皇室的血統,有1915年的古董食譜為證。而明星獨家的俄羅斯風味套餐、咖啡,與麵包店各式精美的異國西點,更成了當代流金歲月的縮影。每天下午,外國使館達官貴人的黑頭坐車紛紛造訪武昌街,選購如深受蔣方良女士鍾愛,俄國皇室御用的「明星俄羅斯軟糖」、「明星蘭姆核桃糕」,及台灣第一個的巧克力蛋糕,奠定明星在台北人心中,那神秘而輝煌的象徵。

A Star is Born: 1950’s – Byword of Mystery and Splendor

Within each cup of Astoria Coffee lies a fascinating story that begins with the October Revolution in Russia in 1917. That year, as the Russian Communists overthrew the Tsarist government, George Elsner, a member of the Royal Guard, fled to Harbin and then onward to Shanghai. In 1922, he and fellow countryman Burin Petter Noveehor opened Café Astoria on Shanghai’s Avenue Joffre. Shanghai fell to the Chinese Communists and the pair again uprooted and finally made their way to Taiwan.

In 1949, Elsner and six other Russians partnered with Archibald Chien, then an 18 year-old graduate of Jianguo High School, to open Café Astoria on Wuchang Street in Taipei. The name, a reference to the Russian word for “universe,” indicates the brightest star in the sky: a fitting name for a cafe that would go on to shine for a span of more than 70 years.

From its northern roots a century earlier to its southern home in the 21st century, Café Astoria has continued the heritage of its Russian royal family lineage. These early roots can be glimpsed from an in-house Russian recipe book, preserved from 1915. The café also continues to serve its distinctive mix of Russian meals, coffee, and fine, exotic pastries. These dishes hearken back to a golden bygone era when foreign embassy officials frequented the café on Wuchang Street, attracted by Astoria’s Russian soft candy and mazurka cakes, both are Russian royal family treats favored by Taiwan’s First lady Chiang Fang-Liang. Astoria’s chocolate cake, the first in Taiwan, further sealed the café’s place in the hearts of the residents of Taipei and made it a byword for mystery and splendor.

5/商業攝影

環境與食物擺盤攝影

客戶

明星咖啡廳

執行內容

明星咖啡廳 商業攝影&網站建置

執行團隊

  • 專案統籌 傅紫綺
  • 企劃執行 程瑋
  • 設計執行 薛智仁
  • 前端程式 黃千旆
  • 文字採訪 楊詩涵
  • 商業攝影 李明宜